Barbie.com Barbie Toys & Playsets | Mattel

Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today!

Barbie.com Overview

/100,

Desktop 54/100

Barbie.com is a popular website dedicated to Barbie dolls, toys, playsets, vehicles, and dollhouses. This website is designed to cater to Barbie fans who are looking for the latest Barbie merchandise and accessories. The website is structured in such a way that it is easy to navigate, with a clean, bright, and colorful design that is inviting to younger audiences.

At first glance, the website welcomes its visitors with a large and enticing banner, featuring Barbie dolls and toys available for sale. The website features a variety of products from traditional Barbie dolls to the latest playsets and accessories. Navigating the website is easy, with categories such as Dolls, Playsets, Vehicles, and Dollhouses all readily available within the main menu. These categories give users an excellent overview of the range of products available.

The website also features a helpful search bar that makes it easy for users to find the specific Barbie product they are looking for. Additionally, the website has a feature that allows users to sort items by Best Sellers, Newest, and Ratings, making shopping more manageable and convenient.

Aside from shopping, Barbie.com also provides delightful and engaging content such as games, videos, activities, and other creative projects related to Barbie. They also have a section on their website that provides informative articles, such as how to cope with loss and tips on how to inspire and boost your child's creativity.

In terms of its technical specifications, Barbie.com is hosted by INCAPSULA - Incapsula Inc, a US hosting service provider. The website's top-level domain is '.COM,' and it uses SSL issued by DigiCert Inc, ensuring the safety and protection of user data. According to Alexa, Barbie.com has an average of 10449 unique users per day, with 22,674.33 page views and is worth $ 394200.

Finally, judging from the website's characteristics and content, it can be categorized as family-friendly, designed to cater primarily to young audiences, and promote positive values and creativity.

However, the website's PageSpeed Insight scores could be improved, suggesting opportunities for the website's designers to optimize and speed up its load times to improve user experience. Additionally, ensuring accessibility for individuals with disabilities, such as providing closed captions with videos, may be another aspect that the website could improve upon.

Overall, barbie.com is a massive and well-organized website that is sure to delight Barbie enthusiasts and offer a fun and

Barbie.com Rank Summary

Global Rank

30,081

Average Load Time

1.44sec

Links In Count

1,957

Website Value

$394,200

Audience Geography. Where are barbie.com visitors located?

Country	Visitors
Brazil BR	12.9%
Venezuela VE	8.3%
United States US	8.2%
India IN	7.6%
Azerbaijan AZ	6.4%
Turkey TR	5.6%
Pakistan PK	5.2%
Peru PE	4.7%
Argentina AR	3.8%
Other	37.3%

Country	Pageviews
Brazil BR	12.4%
United States US	10.8%
Venezuela VE	8.3%
India IN	7%
Azerbaijan AZ	6.1%
Turkey TR	5.8%
Peru PE	5.2%
Pakistan PK	4.9%
Argentina AR	3.1%
Other	36.4%

Country	Rank
Venezuela VE	1460
Peru PE	1938
Ecuador EC	2488
Azerbaijan AZ	2888
Pakistan PK	4074
Colombia CO	4156
Panama PA	4279
Turkey TR	5599
Argentina AR	5665
Brazil BR	5815
Dominican Republic DO	7983
Morocco MA	8534

Where do visitors go on barbie.com?

Subdomain	Pageviews
play.barbie.com	97.52%
assets.barbie.com	2.27%
barbie.com	0.2%

Subdomain	Pageviews per User
play.barbie.com	2.1
assets.barbie.com	1.3
barbie.com	1

Subdomain	Reach
play.barbie.com	99.73%
assets.barbie.com	3.74%
barbie.com	0.32%

How popular is barbie.com?

Period	Global Rank	Global Rank Delta
past 3 months	30081	-3948
past month	30319	793
past week	29803	-3812
yesterday	20491	-5709

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	39691	-4556	165	13%	2.17	1%
30	40304	1240	163	-4.32%	2.1	-1.38%
7	38225	-7320	18	21%	2.3	10%
1	24752	-7969	3	30%	2.7	3%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	28377	-3782	284	12%
30	28555	720	278	-3.31%
7	28751	-2775	28	9%
1	20900	-5562	38	30%

Barbie.com Website Safety

Overview

Last Updated: 11/22/2024

Overall result - barbie.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

barbie.com is safe.

Norton ConnectSafe evaluates barbie.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/13/2016

barbie.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

barbie.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

barbie.com is safe.

McAfee assesses barbie.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze barbie.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

barbie.com child safety is very good.

The WOT calculates reputation of the barbie.com. This reputation system receives ratings from users and information from third-party sources, assesses the barbie.com for safety features and confirms, whether barbie.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.digital-svcs.mattel.com
Issuer Organization	Let's Encrypt
Issuer	E6
Algorithm	ecdsa-with-SHA384
Valid form	08/28/2024
Expiration	11/26/2024
Signed	Certificate is not self signed
Additional Domains	*.digital-svcs.mattel.com barbei.com barbi.com barbie.be barbie.biz barbie.ch barbie.cl barbie.cn barbie.co.in barbie.co.kr barbie.co.uk barbie.com barbie.com.au barbie.com.br barbie.com.hk barbie.com.my barbie.com.pt barbie.com.sa barbie.com.tr barbie.cz barbie.de barbie.dk barbie.es barbie.fr barbie.gr barbie.hu barbie.it barbie.jp barbie.li barbie.ma barbie.me barbie.mx barbie.net barbie.no barbie.org barbie.pl barbie.pt barbie.sa barbiephone.com br.barbie.com cn.barbie.com de.barbie.com digital-svcs.mattel.com dk.barbie.com es.barbie.com fi.barbie.com fr.barbie.com it.barbie.com kids.barbie.com kr.barbie.com mx.barbie.com nl.barbie.com no.barbie.com play.barbie.com se.barbie.com shop.barbie.com www.barbei.com www.barbi.com www.barbie.be www.barbie.biz www.barbie.ch www.barbie.cl www.barbie.cn www.barbie.co.in www.barbie.co.kr www.barbie.co.uk www.barbie.com www.barbie.com.au www.barbie.com.br www.barbie.com.hk www.barbie.com.my www.barbie.com.pt www.barbie.com.sa www.barbie.com.tr www.barbie.cz www.barbie.de www.barbie.dk www.barbie.es www.barbie.fr www.barbie.gr www.barbie.hu www.barbie.it www.barbie.jp www.barbie.li www.barbie.ma www.barbie.me www.barbie.mx www.barbie.net www.barbie.no www.barbie.org www.barbie.pl www.barbie.pt www.barbie.sa www.barbiephone.com

Barbie.com Rank History

Alexa Rank shows how popular barbie.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If barbie.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to barbie.com and pageviews on barbie.com over the past 3 months.

Barbie.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Barbie.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: BARBIE.COM
Registry Domain ID: 389162_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-05-17T09:26:27Z
Creation Date: 1996-06-19T04:00:00Z
Registry Expiry Date: 2025-06-18T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MARKMONITOR.COM
Name Server: NS2.MARKMONITOR.COM
Name Server: NS3.MARKMONITOR.COM
Name Server: NS4.MARKMONITOR.COM
Name Server: NS5.MARKMONITOR.COM
Name Server: NS6.MARKMONITOR.COM
Name Server: NS7.MARKMONITOR.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:40:08Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
barbie.com	156.20.172.22	43200

Host	MX Record	Priority	TTL
barbie.com	mailc.mattel.com	30	43200
barbie.com	maila.mattel.com	10	43200
barbie.com	mailb.mattel.com	10	43200

Host	NS Record	TTL
barbie.com	ns7.markmonitor.com	86400
barbie.com	ns1.markmonitor.com	86400
barbie.com	ns5.markmonitor.com	86400
barbie.com	ns6.markmonitor.com	86400
barbie.com	ns3.markmonitor.com	86400
barbie.com	ns4.markmonitor.com	86400
barbie.com	ns2.markmonitor.com	86400

Host	TXT Record	TTL
barbie.com	globalsign-domain-verification=Frfvs0d4ECwYbPQcxP1kJATi1matUj01BUJesg2LzE	3600
barbie.com	MS=ms26721945	3600
barbie.com	globalsign-domain-verification=acDzN6-YxreVcCAPcGNy_Hx8O96CfIVikx5tYdQ2EA	3600

ns1.markmonitor.com
TTL: 86400
Email address: hostmaster.markmonitor.com
Serial: 2018071101
Refresh: 86400
Retry: 3600
Expire: 2592000
Minimum: 172800

Barbie.com HTML Check

HTML Validation Tool

Errors

The “charset” attribute on the “link” element is obsolete. Use an HTTP Content-Type header on the linked resource instead.

Element “title” not allowed as child of element “head” in this context. (Suppressing further errors from this subtree.)

Attribute “mce_href” not allowed on element “link” at this point.

A “link” element with a “sizes” attribute must have a “rel” attribute that contains the value “icon” or the value “apple-touch-icon”.

Element “div” not allowed as child of element “a” in this context. (Suppressing further errors from this subtree.)

The element “input” must not appear as a descendant of the “a” element.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Duplicate attribute “role”.

Attribute “tealiumtrack” not allowed on element “a” at this point.

Attribute “rel” not allowed on element “li” at this point.

A numeric character reference expanded to the C1 controls range.

Element “div” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Attribute “dojotype” not allowed on element “div” at this point.

Attribute “widgetid” not allowed on element “div” at this point.

Attribute “controllerid” not allowed on element “div” at this point.

Attribute “ariamessage” not allowed on element “div” at this point.

Attribute “arialiveid” not allowed on element “div” at this point.

Bad value “” for attribute “src” on element “img”: Must be non-empty.

The “cellpadding” attribute on the “table” element is obsolete. Use CSS instead.

The “cellspacing” attribute on the “table” element is obsolete. Use CSS instead.

The “border” attribute on the “table” element is obsolete. Use CSS instead.

The “clear” attribute on the “br” element is obsolete. Use CSS instead.

Duplicate ID “isAdobeFeatureEnabled”.

Duplicate ID “adobeSkuIdsElement”.

Duplicate ID “adobeClientURLElement”.

Duplicate ID “pageTypeElement”.

Element “li” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Attribute “name” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Duplicate attribute “data-toggle”.

Duplicate ID “categoryLink_12811”.

Duplicate ID “categoryLink_12811_15603”.

Duplicate ID “categoryLink_12811_50104”.

Duplicate ID “categoryLink_12811_18601”.

Duplicate ID “categoryLink_12811_47102”.

Duplicate ID “categoryLink_12811_12813”.

Duplicate ID “categoryLink_12811_12814”.

Duplicate ID “categoryLink_12811_12815”.

Duplicate ID “categoryLink_12811_41105”.

Duplicate ID “categoryLink_12811_12818”.

Duplicate ID “categoryLink_12811_12833”.

Duplicate ID “categoryLink_12811_12812”.

Duplicate ID “categoryLink_12811_19601”.

Duplicate ID “categoryLink_12819”.

Duplicate ID “categoryLink_12819_15602”.

Duplicate ID “categoryLink_12819_12820”.

Duplicate ID “categoryLink_12819_12823”.

Duplicate ID “categoryLink_12819_34601”.

Duplicate ID “categoryLink_12819_54602”.

Duplicate ID “categoryLink_12819_47102”.

Duplicate ID “categoryLink_12819_12824”.

Duplicate ID “categoryLink_12819_12825”.

Duplicate ID “categoryLink_12819_12826”.

Duplicate ID “categoryLink_12819_12827”.

Duplicate ID “categoryLink_12819_12828”.

Duplicate ID “categoryLink_12819_12829”.

Duplicate ID “categoryLink_12819_41103”.

Duplicate ID “categoryLink_12819_12830”.

Duplicate ID “categoryLink_12819_40102”.

Duplicate ID “categoryLink_12819_12835”.

Duplicate ID “categoryLink_12837”.

Duplicate ID “categoryLink_12837_12838”.

Duplicate ID “categoryLink_12837_12839”.

Duplicate ID “categoryLink_12837_12840”.

Duplicate ID “categoryLink_12837_12841”.

Duplicate ID “categoryLink_12837_12842”.

Duplicate ID “categoryLink_12844”.

Duplicate ID “categoryLink_12844_15604”.

Duplicate ID “categoryLink_12844_12845”.

Duplicate ID “categoryLink_12844_12846”.

Duplicate ID “categoryLink_12844_12847”.

Duplicate ID “categoryLink_12844_12848”.

Duplicate ID “categoryLink_12844_12849”.

Duplicate ID “categoryLink_12844_12850”.

Duplicate ID “categoryLink_12844_12851”.

Duplicate ID “categoryLink_12844_12852”.

Duplicate ID “categoryLink_12844_12853”.

Duplicate ID “categoryLink_12844_12854”.

Duplicate ID “categoryLink_12844_16110”.

Duplicate ID “categoryLink_38601”.

Duplicate ID “categoryLink_38601_40833”.

Duplicate ID “categoryLink_38601_12862”.

Duplicate ID “categoryLink_38601_40838”.

Duplicate ID “categoryLink_38601_40837”.

Duplicate ID “categoryLink_38601_12866”.

Duplicate ID “categoryLink_38601_12867”.

Duplicate ID “categoryLink_38601_40834”.

Duplicate ID “categoryLink_38601_40836”.

Duplicate ID “categoryLink_38601_40101”.

An element with “role=menuitem” must be contained in, or owned by, an element with “role=menubar” or “role=menu”.

Duplicate ID “categoryLink_aboutBarbie”.

Duplicate ID “navLogin”.

No “li” element in scope but a “li” end tag seen.

Bad value “/wcsstore/Mattel/images/barbie/storehome/WK45_Home Page Desktop.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “/wcsstore/Mattel/images/barbie/storehome/Home Page Desktop_With GWP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “” for attribute “target” on element “area”: Browsing context name must be at least one character long.

Bad value “/wcsstore/Mattel/images/barbie/storehome/WK45_Home Page Mobile.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “/wcsstore//Mattel/images/barbie/storehome/Home Page Mobile_With GWP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Duplicate ID “categoryId”.

Duplicate ID “SimpleSearchForm_SearchTerm”.

Attribute “autocomplete” is only allowed when the input type is “color”, “date”, “datetime-local”, “email”, “hidden”, “month”, “number”, “password”, “range”, “search”, “tel”, “text”, “time”, “url”, or “week”.

The “center” element is obsolete. Use CSS instead.

Bad value “/wcsstore/Mattel/images/barbie/storehome/WK 43_Justice League_HP & LP.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “/wcsstore/Mattel/images/barbie/storehome/WK43_Justice League_HP & LPmobile.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “/wcsstore/Mattel/images/barbie/storehome/homepage_secondary callouts/homepage-banner_desktop_holiday-dolls_1600x450px.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Element “area” is missing required attribute “alt”.

Bad value “/wcsstore/Mattel/images/barbie/storehome/homepage_secondary callouts/aspot_mobile_holiday-dolls_640x720px.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

No space between attributes.

Bad value “/wcsstore/Mattel/images/barbie/storehome/Barbie_Fashionitstas_dotcom_a-spot_mobile_640x720 (1).jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “/wcsstore/Mattel/images/barbie/storehome/BYCBA-Barbie-Mobile (1).jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Attribute “orgwidth” not allowed on element “img” at this point.

Attribute “orgheight” not allowed on element “img” at this point.

Element “img” is missing required attribute “src”.

The “id” attribute on a “map” element must have an the same value as the “name” attribute.

Duplicate ID “barbie-bumper”.

Duplicate ID “barbie-bumper-map”.

Duplicate ID “BumperCheckItOut”.

Duplicate ID “BumperContinue”.

No “p” element in scope but a “p” end tag seen.

The “width” attribute on the “td” element is obsolete. Use CSS instead.

Attribute “aria-required” not allowed on element “div” at this point.

Attribute “closeontimeout” not allowed on element “div” at this point.

Element “div” not allowed as child of element “h3” in this context. (Suppressing further errors from this subtree.)

Duplicate ID “contentRecommendationWidget_FamilyOfBrandsEspot”.

Duplicate ID “familyOfBrands”.

Attribute “name” not allowed on element “div” at this point.

The “aria-labelledby” attribute must point to an element in the same document.

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The first occurrence of ID “isAdobeFeatureEnabled” was here.

The first occurrence of ID “adobeSkuIdsElement” was here.

The first occurrence of ID “adobeClientURLElement” was here.

The first occurrence of ID “pageTypeElement” was here.

The first occurrence of ID “categoryLink_12811” was here.

The first occurrence of ID “categoryLink_12811_15603” was here.

The first occurrence of ID “categoryLink_12811_50104” was here.

The first occurrence of ID “categoryLink_12811_18601” was here.

The first occurrence of ID “categoryLink_12811_47102” was here.

The first occurrence of ID “categoryLink_12811_12813” was here.

The first occurrence of ID “categoryLink_12811_12814” was here.

The first occurrence of ID “categoryLink_12811_12815” was here.

The first occurrence of ID “categoryLink_12811_41105” was here.

The first occurrence of ID “categoryLink_12811_12818” was here.

The first occurrence of ID “categoryLink_12811_12833” was here.

The first occurrence of ID “categoryLink_12811_12812” was here.

The first occurrence of ID “categoryLink_12811_19601” was here.

The first occurrence of ID “categoryLink_12819” was here.

The first occurrence of ID “categoryLink_12819_15602” was here.

The first occurrence of ID “categoryLink_12819_12820” was here.

The first occurrence of ID “categoryLink_12819_12823” was here.

The first occurrence of ID “categoryLink_12819_34601” was here.

The first occurrence of ID “categoryLink_12819_54602” was here.

The first occurrence of ID “categoryLink_12819_47102” was here.

The first occurrence of ID “categoryLink_12819_12824” was here.

The first occurrence of ID “categoryLink_12819_12825” was here.

The first occurrence of ID “categoryLink_12819_12826” was here.

The first occurrence of ID “categoryLink_12819_12827” was here.

The first occurrence of ID “categoryLink_12819_12828” was here.

The first occurrence of ID “categoryLink_12819_12829” was here.

The first occurrence of ID “categoryLink_12819_41103” was here.

The first occurrence of ID “categoryLink_12819_12830” was here.

The first occurrence of ID “categoryLink_12819_40102” was here.

The first occurrence of ID “categoryLink_12819_12835” was here.

The first occurrence of ID “categoryLink_12837” was here.

The first occurrence of ID “categoryLink_12837_12838” was here.

The first occurrence of ID “categoryLink_12837_12839” was here.

The first occurrence of ID “categoryLink_12837_12840” was here.

The first occurrence of ID “categoryLink_12837_12841” was here.

The first occurrence of ID “categoryLink_12837_12842” was here.

The first occurrence of ID “categoryLink_12844” was here.

The first occurrence of ID “categoryLink_12844_15604” was here.

The first occurrence of ID “categoryLink_12844_12845” was here.

The first occurrence of ID “categoryLink_12844_12846” was here.

The first occurrence of ID “categoryLink_12844_12847” was here.

The first occurrence of ID “categoryLink_12844_12848” was here.

The first occurrence of ID “categoryLink_12844_12849” was here.

The first occurrence of ID “categoryLink_12844_12850” was here.

The first occurrence of ID “categoryLink_12844_12851” was here.

The first occurrence of ID “categoryLink_12844_12852” was here.

The first occurrence of ID “categoryLink_12844_12853” was here.

The first occurrence of ID “categoryLink_12844_12854” was here.

The first occurrence of ID “categoryLink_12844_16110” was here.

The first occurrence of ID “categoryLink_38601” was here.

The first occurrence of ID “categoryLink_38601_40833” was here.

The first occurrence of ID “categoryLink_38601_12862” was here.

The first occurrence of ID “categoryLink_38601_40838” was here.

The first occurrence of ID “categoryLink_38601_40837” was here.

The first occurrence of ID “categoryLink_38601_12866” was here.

The first occurrence of ID “categoryLink_38601_12867” was here.

The first occurrence of ID “categoryLink_38601_40834” was here.

The first occurrence of ID “categoryLink_38601_40836” was here.

The first occurrence of ID “categoryLink_38601_40101” was here.

The first occurrence of ID “categoryLink_aboutBarbie” was here.

The first occurrence of ID “navLogin” was here.

The first occurrence of ID “categoryId” was here.

The first occurrence of ID “SimpleSearchForm_SearchTerm” was here.

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

The first occurrence of ID “barbie-bumper” was here.

The first occurrence of ID “barbie-bumper-map” was here.

The first occurrence of ID “BumperCheckItOut” was here.

The first occurrence of ID “BumperContinue” was here.

Empty heading.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The first occurrence of ID “contentRecommendationWidget_FamilyOfBrandsEspot” was here.

The first occurrence of ID “familyOfBrands” was here.

Barbie.com Desktop Performance

Last tested: 06/13/2016

Desktop Speed

15%

Optimize images

Minify JavaScript

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Prioritize visible content

Desktop Resource Breakdown

Total Resources	91
Number of Hosts	9
Static Resources	62
JavaScript Resources	22
CSS Resources	5

Barbie.com Mobile Insights

Last tested: 05/19/2017

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

36%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Optimize images

Minify JavaScript

Minify CSS

Minify HTML

Mobile Resource Breakdown

Total Resources	127
Number of Hosts	15
Static Resources	104
JavaScript Resources	47
CSS Resources	11

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Barbie.com Barbie Toys & Playsets | Mattel

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Barbie.com Overview

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Barbie.com Hosting Information

Barbie.com Domain Registration and Settings

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Barbie.com Desktop Performance

Barbie.com Mobile Insights

Barbie.com Similar Audits

Barbie.com Common Typos